What’s Now Trending in Sports Nutrition and What’s on the Horizon

What’s Now Trending in Sports Nutrition and What’s on the Horizon

What’s now trending in sports nutrition foods and drinks is solidly here to stay through 2024. Revisions to initial 2023 projections reflect an unanticipated boom in the market. The category of Sports/Energy Foods, in particular, is seeing significant expansion. Globally, the market is anticipated to reach $115.2 billion by 2026. What’s caused this change? There are a couple of drivers, but perhaps most notable is the shift in mindset towards sports nutrition. In the past, sports nutrition products were primarily used by professional athletes. There has been a significant increase, however, in demand by those who simply want to get the most from their workouts and improve their overall health. Digital support communities and virtual workouts were a couple of the lingering pandemic-related fitness fads that are least likely to see a trajectory of continued growth. More lasting trends like wellness technology and immune support do not appear to be going anywhere. Here’s a closer look at what’s now trending in sports nutrition and what’s on the horizon.


Now Trending in Sports Nutrition Topics

Now trending in sports nutrition topics are plant-based diets, personalized nutrition, gut-health, and functional nutrition. These sports nutrition trends are not new, but there are specific components that have a bit of a modish twist.


  1. Plant-based diets. Plant-based diets are certainly not new, but more people are becoming vegan, vegetarian, or flexitarian for new reasons. Whether they’re chasing a new PR, looking to improve recovery, or eliminating meat for medical reasons, many professional athletes are outspoken about the benefits they’ve experienced after switching to plant-based diets.
  2. Personalized nutrition. While personalized nutrition is not a new trend, it has become more readily available. This particular market is anticipated to triple in size by 2030. Customizable wellness solutions are designed based on individual fitness goals, age, biomarkers, and eating habits. It’s no wonder this trend is on its way to becoming the norm rather than the exception.
  3. Gut-health. Over the last couple of years, a significant point of focus has been the role of gut health in promoting strong immunity. However, foods and supplements that fuel a healthy gut microbiome will continue to dominate due to the multi-systems benefits. In fact, research has shown a connection between the gastrointestinal (GI) system and brain health, for example. The enteric nervous system which is responsible for governing the GI system is often referred to as the body’s “second brain” because it is actually capable of functioning independently from the central nervous system. The intricate network of neurons connecting the brain and the gut can positively or negatively impact cognitive functioning, anxiety levels, and overall mental health.
  4. Functional Nutrition. More emphasis continues to be placed on foods and products that provide multiple benefits. Functional foods not only include nutrient-dense whole foods like fruits, vegetables, and nuts, but also supplements like vitamins, and minerals that provide multi-system support. Athletes are no longer seeking muscle and bone health, but brain and mood support, healthy immunity, gut health, and anti-aging solutions.


Top Priorities for Nutritional Supplements

While trends may come and go, the top priorities for nutritional supplements remain consistent. First, when seeking out optimal sports nutrition, athletes want quality, clean ingredients they can trust. This includes non-GMO, vegan supplements that are banned substance-free, and gluten-free. Above all else, it’s about getting the most out of nutritional supplements by finding products that actually work.

CarnoSyn® is the nutritional supplement that touches every trend. As the go-to ingredient for sports nutrition formulations, CarnoSyn® beta-alanine helps athletes build better muscle, faster. Boosting carnosine levels by supplementing with beta-alanine helps athletes gain focus, energy, and strength. The sustained release formulation, SR CarnoSyn®,  is clinically proven to benefit the body in multiple ways, such as mood balancing, muscle functioning, and supporting brain, bone, and heart health. To find the sports nutrition that’s right for you, visit the CarnoSyn® Verified page. Here you can browse the list of CarnoSyn®-Verified Brand Partners and find the beta-alanine products that provide the optimal dose at the best time. This list will also provide you with the sites and locations for purchasing CarnoSyn® directly.